Stay Within Yourself, Be Great at What You Do

One of the things that I think is critical for long term growth and prosperity of any business is to stay focused on what you do and try to excel at it. You cannot be all things to all people. It is important to know your strengths and use them  as best you can. All companies have shortcomings, know what yours are and either work on them to make them better or accept them for what they are.

Most small businesses have limited resources, so it is best to utilize every resource that you have. Our industry, office furniture, is very much project driven. We try to go after the projects that have the best chance of success. Large projects require a significant amount of time and resources to bid and have a lower chance to obtain due to number of companies competing for the project. It is quite common for us to pass on very large project opportunities because the time required would take away from our focus on what we do best. As the saying goes, Rome was not built in a day. As a small business, we would rather have a basket with many eggs than just a few large eggs in the basket. If you spread your risk, the chance for long term success greatly increases.

Eggs in a basket

Do you have many small eggs or a few large eggs in your basket?

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